Why CRM?
CRM is a comprehensive way to manage the relationship with your customers — including potential customers — for long-lasting and mutual benefit. More specifically, modern CRM systems like Salesforce.com enable you to capture information surrounding customer interactions and integrate it with every customer-related function and data point
Put another way, there are good customers and not-so-good customers. Can you tell them apart? What will it take to keep the good ones good (or make them better) — and how can you get more of them? Can you improve the not-so-good ones — and is it worth the effort? Now apply these principles automatically, to your entire customer base and prospect pool, as your business and the market evolve over time. That is why you need CRM.
Customer Lifetime Value
CLV1 = LT2 + FP3 + VP4
1. Customer Lifetime Value
2. Customer Lifetime
3. Frequency of Purchase
4. Value of Purchase
Increasing factors 2 to 4 by a small amount (say 10%) can have a big impact on your business growth (30%).
Call Stuart Gascoyne today for a FREE initial consultation.
Tel: 01246 267761
email: sgascoyne(AT)kickingboy.co.uk - replace (AT) with @
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