10 simple marketing rules which mean MAXIMUM MARKETING SUCCESS at MINIMUM COST with your Salesforce.com CRM system
Do more of what works and none of what doesn’t. In order to do this you must work out how you are going to measure success and what success means. Forget any so called marketing techniques that can’t be measured.
Record the key data Salesforce.com is basically a database on which you record information about your contacts which will allow you to provide them with information relevant to their needs in order to help them become paying customers.
Get Referrals. Most business owners know that the best and most effective way of getting more business is by getting word of mouth recommendations. Most people hope that if they do do a good job the referrals will come. That will happen sometimes but not as often as if you politely ask your customers if they know anyone else who could use your service or product.
Target your marketing The goal of your marketing system is to identify those people that you want to do business with. Once you know that you can determine the most cost effective way of communicating with them. By profiling your prospective customers you can also understand more easily what they will gain from doing business with you.
Use permission based marketing Traditional marketing such as advertising is called interrupt marketing because it tries to get your attention when you are doing something else (such as watching TV). Permission based marketing provides information to people who have a genuine interest in it.
Focus on Quality Set a target of say 1500 contacts and when you reach that limit focus on improving the quality of your database rather than increasing its size. By quality we mean making sure that your database contains the people who are most likely to do business with you.
Integrate your marketing Make sure all your marketing channels deliver the same message
Remember the Rule of 8 It is typically 8 times more expensive to get new business from a new customer as an existing customer
Follow the rule of 7 An average a prospect must be contacted 7 times before they become a customer. Don’t forget to include a Call to Action in your messages.
Remember the rule of 36 Customers are open to reviewing and replacing a major investment every 36 months whether that is for professional services (new IT system, Professional adviser etc.) or capital purchase (new plant etc). Record this information on Salesforce.com and time your messages to ensure that people are considering you when they are ready to buy.
Call Stuart Gascoyne today for an initial consultation. Tel: 01246 267761 email: sgascoyne(AT)kickingboy.co.uk - replace (AT) with @
